Schedule

Welcome to the fourth year of Romance Author Mastermind! We’re excited to be back, virtually again this year, with brand new speakers and topics. Our schedule is below for planning…

Thursday, November 4th

6:30 pm – 7:00 am OPENING REMARKS
7:00 pm – 7:30 pm WELCOME KEYNOTE with #1 Amazon bestselling author Lucy Score
7:30 pm – 9:00 pm Earn More using Facebook Ads with USA Today bestselling author Meghan Quinn

Friday, November 5th

8:00 am – 9:30 am Five Figures a Month with Apps with USA Today bestselling author Alana Albertson
9:45 am – 11:15 am Make Seven Figures in Profit using Amazon Advertising with USA Today bestselling author Ivy Smoak
11:15 am – 11:45 am KEYNOTE with New York Times bestselling author Lauren Layne
11:45 am – 12:15 pm LUNCH BREAK
12:15 pm – 1:45 pm How to Drive New Release Sales using BookBub with Carlyn Robertson
2:00 pm – 3:15 pm AFTERNOON ROUNDTABLES (live, not recorded)
3:30 pm – 4:30 pm Finding your Audience on Amazon with Kindle Direct Publishing
4:45 pm – 5:45 pm Sell More Books with Google
6:00 pm – 7:00 pm Sell More Books with Kobo Writing Life
7:00 pm – 8:00 pm DINNER BREAK
8:00 pm – 10:00 pm MASTERMIND EVENING: Burnout, Adaptability, and Thriving as an Author with #1 New York Times bestselling author Colleen Hoover, New York Times bestselling author Nalini Singh, and New York Times bestselling author Kristen Ashley

Saturday, November 6th

8:00 am – 9:30 am Launching a Breakout Series with USA Today bestselling author Janie Crouch
9:45 am – 10:45 am Risk & Reward: Writing Your Convictions with bestselling authors Kennedy Ryan and Sierra Simone
10:45 am – 11:45 am KEYNOTE with New York Times bestselling author Pepper Winters
10:45 am – 11:45 am Fun Ways to Use Kickstarter with bestselling authors Katee Robert and Willow Winters, with Oriana Leckhert, Kickstarter
11:45 am – 12:15 pm LUNCH BREAK
12:15 pm – 1:45 pm Bank Over Rank with USA Today bestselling author K.A. Linde
2:00 pm – 3:15 pm AFTERNOON ROUNDTABLES (live, not recorded)
3:30 pm – 5:00 pm Becoming a Bestseller with TikTok with USA Today bestselling author TL Smith
5:15 pm – 6:45 pm My Book is a Movie or TV Show! with bestselling authors BB Easton, K Bromberg, and Rachel Van Dyken

Sunday, November 7th

8:00 am – 9:30 am Choose your own adventure…
        a) Make the Move from Kindle Unlimited to Wide with USA Today bestselling author Lyra Parish
        b) How to Use Kindle Unlimited as a Wide Author with New York Times bestselling author Monica Murphy
9:45 am – 11:15 am Hit Your Book Sales Goals in 2022 with USA Today bestselling author Nana Malone
11:15 am – 11:45 am KEYNOTE with USA Today bestselling author M. Robinson
11:45 am – 12:15 pm LUNCH BREAK
12:15 pm – 1:15 pm Multiple Income Streams with New York Times bestselling author Rachel Van Dyken
1:30 pm – 2:30 pm Planning for Your Financial Happily Ever After
2:30 pm – 3:00 pm CLOSING REMARKS with New York Times bestselling author Skye Warren

We HIGHLY recommend you attend things live if you want to get the most out of Romance Author Mastermind. But if you have to miss something, most sessions and Q&As are recorded. Afternoon roundtables are NOT recorded so please try to attend those live. Recordings will be available for one month.

Please note the schedule and speaker lineup may change.

NOTE: There are two completely optional fun events not included in the regular schedule, including…
Tuesday, November 2 at 5 pm CST ZOOM PRACTICE RUN – If you’re new to Zoom and want to make sure you know how everything works, we’ll be hosting a test room.
Wednesday, November 3 at 7 pm CST BOX OPENING – We’re going to open boxes together! If you haven’t opened your box, show up to do it with the group. There will be prizes!

Session Information

Five Figures a Month on Apps
USA Today bestselling author and #3 Amazon bestselling author Alana Albertson gives us a behind-the-curtain look at her explosive growth in the reading apps. Explore the growing world of serial fiction and the ways that you can make money–including writing new serialized fiction as well as earning revenue on existing backlist. Her Se7en Deadly SEALs romantic thriller serial has over one million views on the Radish fiction app. She covers Radish as well as Wattpad, Kindle Vella, and more.
Earn More using Facebook Ads
Meghan Quinn is a #2 Amazon bestselling author who writes romantic comedy. She has found incredible success with her books using Facebook ads, which she does herself–despite the fact that she doesn’t consider herself a numbers person. How to make compelling ad creative, build an ad bible, advertising audiences, and creating a working campaign. She talks about scaling up with a new release as well as maintenance.
Risk & Reward: Writing Your Convictions
Join USA Today Bestselling and RITA-award winning author Kennedy Ryan in conversation with USA Today bestseller Sierra Simone discussing how creative conviction fueled Kennedy’s groundbreaking career. This discussion will include the whys and hows of writing for impact and activism in romance, as well as the concrete and actionable steps that afforded Kennedy six-figure success without compromising fearless storytelling.
Bank Over Rank
USA Today bestselling author K.A. Linde coined the term Bank Over Rank, which is all about setting the right mindset for success. Then she backs that up with actionable strategies to increase sell through and backlist earning. This is a great talk to focus on earning more, stressing less, and maintaining your livelihood no matter how the Amazon algorithm changes.
My Book is a Movie or TV Show!

A LIVE panel about having your book optioned and turned into movies and TV shows, with bestselling authors K. Bromberg, Rachel Van Dyken, and BB Easton. A candid conversation so you can get the inside scoop on the highs, the lows, and the experience of seeing your books on screen!

  • Rachel Van Dyken’s book The Matchmaker’s Playbook was made by Passionflix. And her upcoming book My Summer in Seoul has been optioned for TV.
  • Sex/Life, the steamy Netflix drama based on BB Easton’s books, has been watched by 67 million households, and season 2 has been green-lit.
  • K. Bromberg’s Driven series has aired one episode and already filmed seasons 2 and 3 via Passionflix.
Launching a Breakout Series
USA Today bestselling author Janie Crouch used strategy to build a breakout series that brought her career and income to the next level. She provides a candid look at her Linear Tactical series, a 14-book romantic suspense series that grossed over $1.2 million in 3 years. We dive deep into exponential growth, advertising, and what she did to make this series different from her previous books. It’s also a great real-life look at how tracking your sales and numbers works.
CHOOSE YOUR OWN ADVENTURE: KU vs Wide

One of the unique things about Romance Author Mastermind is that it’s (mostly) a single track conference. The great thing is that you don’t have to miss great sessions. And the discussion that happens with friends all uses the same starting-off point, so we can all delve deeper into the subject matter. The downside is, though, that it makes it hard to develop sessions that everyone can’t use. For example, everyone can use ads. You may choose not to, but the tools are there for you.

In the case of “Move from KU to Wide” there has been lots of interest in that topic but… what about those who are already wide? What then? So we are introducing… Choose Your Own Adventure!

This is a dual track session focusing on…
a) How to Move from KU to Wide with USA Today bestselling author Lyra Parish (one half of the Kennedy Fox duo), and
b) How to Use KU as a (Mostly) Wide Author with New York Times bestselling author Monica Murphy.
You get to choose which talk to go to!

These are both very successful authors who’ve been in the industry a long time, sold many books, and have much knowledge to share. They’re also both very candid with sharing their experiences, so I believe you can learn from both presentations regardless of your situation–but of course you get to choose your own adventure and watch the talk that applies most to you.

NOTE: Yes, the presentations are recorded so you can go back and watch both! The only thing you can’t do is attend both live Q&A sessions, since they’ll be happening concurrently.

Seven Figures in Profit using Amazon Advertising
#1 Amazon bestselling author Ivy Smoak is here to teach us about how she uses Amazon ads to make 7 figures a year. Her books have sold over 2 million copies worldwide. She walks us through how she creates ads, how she decides which ones are working and which ones aren’t, and possibly more important, how she does this while spending less time. (Note from Skye: This will be a common theme this year: earning more does not mean working more hours.)
Finding Your Audience on Amazon
Kindle Direct Publishing will be giving a talk including KDP, Kindle Vella, and Goodreads experts. Most of our talks will be in the special RAM website that you’ll get a signup for next week. But the Amazon talk will happen on their own webinar space. You can also submit your own questions when you signup: https://bit.ly/3jQcMRh
Fun Ways to Use Kickstarter
You may heard of authors using Kickstarter to fund their first books… but you can already afford to pay for your editor and cover art. So what do you need Kickstarter for? The truth is there’s lots of different ways you can use Kickstarter to earn more revenue and even find new readers. Join bestselling authors Katee Robert and Willow Winters, who both have done recent campaigns, along with Oriana Leckert, Director of Publishing & Comics Outreach at Kickstarter, to talk about possibilities.
Becoming a Bestseller with TikTok
Session description to come…
Hit Your Book Sales Goals in 2022
Session description to come…
How to Drive New Release Sales using BookBub
Session description to come…
Burnout, Adaptability, and Thriving as an Author
Session description to come…
Multiple Income Streams
Session description to come…
Planning for Your Financial Happily Ever After
Session description to come…

Calendar

Since we’re doing this virtually, everyone is in a different time zone. Also the weekend of the event happens to be when Daylight Savings Time shifts. To make it easier, here is a schedule that you can add to your calendar…

VIEW THE CALENDAR IN A BROWSER
https://bit.ly/31jP2Pl

ADD TO YOUR GOOGLE CALENDAR
https://bit.ly/2ZDVXm4

ADD TO YOUR APPLE CALENDAR
https://bit.ly/3EBw1X1

Afternoon Roundtables

We have incredible presentations from our speakers, listed above. But we also know that the attending authors bring such knowledge, and we don’t want to lose that opportunity. Thus, afternoon roundtables were born…

These are short, mini sessions where authors share information on a specific topic. It’s a great way to get a fresh perspective or a deep dive into a specific topic.

Room Number Friday Roundtables   Saturday Roundtables  
1 Writing an Unputdownable Trilogy Skye Warren Audiobook Marketing with Chirp Deals Audrey Derorobert, BookBub
2 Spin Off Series that Sell Lynn Raye Harris Making Money with Short Stories Hope Ford
3 Make More Money on Kobo Zoe York Making Money with Serialized Apps Kilby Blades
4 When to Hire and How to Work with a Sensitivity Reader Savannah J. Frierson Rocking TikTok Ana Huang
5 Cross Promoting with Multi-Author Series Jenika Snow Structuring Cliffhangers for Maximum Read Through Laurelin Paige
6 Creating Merch and Book Boxes Readers Want C. Hallman Hitting the USA Today list with a 99 cent Sale Molly O’Hare
7 Successfully Relaunching a Series Elana Johnson When and How to Reinvent Yourself Ella Maven / Megan Erickson
8 How to Hire a Good Assistant and Use Them Pippa Grant Over $5K a Month on Patreon Katee Robert
9 Finding Your Facebook Advertising Audience April Canavan Grow Your Readership Using Author Worlds and Anthologies Khardine Gray
10 Take Your Back Cover Copy from Good to Gold Tasha Black Strategies to Grow Your Newsletter Lucy Lennox
11 Finding and Working with Translators and Proofreaders Ines Johnson Too Sexy for Facebook Ads? Sybil Bartel
12 Diversifying and Working with Traditional Publishers Lexi Ryan K-Drama Inspirations to Maximize Your Story Piper J. Drake
13 Sending Newsletters Readers Love to Open Kara Lockharte #20Kin5days Tasha L. Harrison
14 Sell More Books on Google Play Erin Wright Focused Writing with Kids Underfoot Jane Henry
15 Dictation Charlotte Byrd Implementing What You Learn at RAM This Year to Kill it Next Year Tess Thompson
16 Sell More on Barnes & Noble Annika Martin Advanced Scrivener Tips & Tricks Gwen Hernandez
17 Bring Your Questions about BookBub Carlyn Robertson, BookBub Making the Right Decisions with Your Audio Amy Daws
18 Grow Your Newsletter with a Free Monthly Book Club Claudia Burgoa Selling Print Books on Ingram J. Kenner
19 Protect Your Rights with Serialized Apps Contracts Lauren Emerson & Margarita Coale AMS Ads Deanna Chase
20 Formatting Tricks that Save Time and Make Money Robin Covington Making a Killer Book Page with Amazon’s A+ Program Melanie Harlow
21 Time Management: Slaying Deadlines and Staying Sane Asa Maria Bradley Killing It with Foreign Publishers Geneva Lee
22     Chat with Kobo Tara Cremin

These are only 15 minutes long, which means you’ll get to attend three roundtables on Friday and three roundtables on Saturday. IMPORTANT: These are the only events that are completely live and unrecorded. If you can’t attend due to your timezone or any other reason, authors are generous with sharing their notes.

Presenters and Speakers

Nalini Singh

Nalini Singh is the New York Times and internationally bestselling author of the Psy-Changeling and Guild Hunter series of paranormal romances. The first book in the Psy-Changeling series, Slave to Sensation, was named as one of the New York Public Library’s 125 books from the last 125 years that inspire a lifelong love of reading.

She also writes the USA Today bestselling Rock Kiss and Hard Play contemporary romance series. And she’s recently stepped into New Zealand-set thrillers, the latest of which is Quiet in Her Bones. Publishers Weekly calls it “a lushly written, multilayered mystery that will keep readers guessing.”

Born in Fiji and raised in New Zealand, Nalini was first published in 2003. Her books are available in print, audio, and ebook, and have sold over seven million copies worldwide. Translated into multiple languages including German, French, Italian, Czech, and Turkish, Nalini’s work has a wide and diverse readership. Her German releases regularly hit the Spiegel bestseller list, with her January 2021 release, Age of Trinity: Der Ruf Der Nacht hitting at #3 and her May 2021 release, Gilde der Jäger: Engelsonne at #4.

Her upcoming releases are Last Guard (July 2021) and Archangel’s Light (October 2021). You can find her online at: www.nalinisingh.com

Kristen Ashley

Kristen Ashley is the New York Times bestselling author of over seventy romance novels including the Rock Chick, Colorado Mountain, Dream Man, Chaos, Unfinished Heroes, The ’Burg, Magdalene, Fantasyland, The Three, Ghost and Reincarnation, The Rising, Dream Team and Honey series along with several standalone novels. She’s a hybrid author, publishing titles both independently and traditionally, her books have been translated in fourteen languages and she’s sold over five million books.

Kristen’s novel, Law Man, won the RT Book Reviews Reviewer’s Choice Award for best Romantic Suspense, her independently published title Hold On was nominated for RT Book Reviews best Independent Contemporary Romance and her traditionally published title Breathe was nominated for best Contemporary Romance. Kristen’s titles Motorcycle Man, The Will, and Ride Steady (which won the Reader’s Choice award from Romance Reviews) all made the final rounds for Goodreads Choice Awards in the Romance category.

Kristen, born in Gary and raised in Brownsburg, Indiana, was a fourth generation graduate of Purdue University. Since, she has lived in Denver, the West Country of England, and she now resides in Phoenix. She worked as a charity executive for eighteen years prior to beginning her independent publishing career. She now writes full-time.

Although romance is her genre, the prevailing themes running through all of Kristen’s novels are friendship, family and a strong sisterhood. To this end, and as a way to thank her readers for their support, Kristen has created the Rock Chick Nation, a series of programs that are designed to give back to her readers and promote a strong female community.

The mission of the Rock Chick Nation is to live your best life, be true to your true self, recognize your beauty, and last but definitely not least, take your sister’s back whether they’re at your side as friends and family or if they’re thousands of miles away and you don’t know who they are.

The programs of the RC Nation include Rock Chick Rendezvous, weekends Kristen organizes full of parties and get-togethers to bring the sisterhood together, Rock Chick Recharges, evenings Kristen arranges for women who have been nominated to receive a special night, and Rock Chick Rewards, an ongoing program that raises funds for nonprofit women’s organizations Kristen’s readers nominate. Kristen’s Rock Chick Rewards have donated over $169,000 to charity and this number continues to rise.

You can read more about Kristen, her titles and the Rock Chick Nation at KristenAshley.net.

BB Easton

BB Easton lives in the suburbs of Atlanta, Georgia, with her long-suffering husband, Ken, and two adorable children. She recently quit her job as a school psychologist to write books about her punk rock past and deviant sexual history full-time. Ken is suuuper excited about that.

BB’s debut memoir, 44 Chapters About 4 Men, is the inspiration for the Netflix Original Series Sex/Life. Because she had so much fun writing it, she decided to give each of her four men his own backstory novel: SkinSpeedStar, and Suit

The Rain Trilogy, an epic, apocalyptic romance, is BB’s first work of fiction. Or at least, that’s what she thought when she wrote it in 2019. Then 2020 hit and all of her dystopian plot points started coming true. If you need her, she’ll be busy writing a feel-good utopian rom-com to see if that fixes everything.

Learn more at her website www.artbyeaston.com.

Ivy Smoak

Ivy Smoak is the Wall Street Journal, USA Today, and Amazon #1 bestselling author of The Hunted Series. Her books have sold over 2 million copies worldwide. When she’s not writing, you can find Ivy binge watching too many TV shows, taking long walks, playing outside, and generally refusing to act like an adult. She lives with her husband in Delaware.

You can learn more about Ivy on her websiteFacebookInstagram, and TikTok.

The talk will also include: Ryan Hauge is Ivy Smoak’s husband, editor, and graphic designer.  He’s also a fantasy author…but Ivy keeps him too busy for him to ever have time to write.

You can learn more about Ryan on his websiteFacebook, and Instagram.

Lucy Score

Lucy Score is a Wall Street Journal and #1 Amazon bestselling author. Small town contemporary romcoms are her lady jam and she enjoys delivering the feels with a huge side of happily ever after. Her books have been translated into several languages making readers around the world snort laugh, swoon, and sob. Lucy lives in Pennsylvania with the devastatingly handsome Mr. Lucy and their horrible cat.

You can learn more about Lucy on her website.

Pepper Winters

Pepper currently has over thirty books released in nine languages. She’s hit best-seller lists (USA Today, New York Times, and Wall Street Journal) almost forty times. She dabbles in multiple genres, ranging from Dark Romance to Coming of Age. She lives on a small farm with six horses, one rabbit, and one very obliging husband.

For more information, please visit: www.pepperwinters.com

K Bromberg

New York Times Bestselling author K. Bromberg writes contemporary romance novels that contain a mixture of sweet, emotional, a whole lot of sexy, and a little bit of real. She likes to write strong heroines and damaged heroes who we love to hate but can’t help to love.

A mom of three, she plots her novels in between school runs and soccer practices, more often than not with her laptop in tow and her mind scattered in too many different directions.

Since publishing her first book on a whim in 2013, Kristy has sold over two million copies of her books across twenty different countries and has landed on the New York Times, USA Today, and Wall Street Journal Bestsellers lists over thirty times. Her Driven trilogy (Driven, Fueled, and Crashed) is currently being adapted for film by the streaming platform, Passionflix.

With her imagination always in overdrive, she is currently scheming, plotting, and swooning over her latest hero. You can find out more about him or chat with Kristy on any of her social media accounts. The easiest way to stay up to date on new releases and upcoming novels is to sign up for her newsletter (http://bit.ly/254MWtI) or follow her on Bookbub (http://smarturl.it/KBrombergBB)

Sierra Simone

Sierra Simone is a USA Today Bestselling former librarian (who spent too much time reading romance novels at the information desk). She lives with her husband and family in Kansas City.

Learn more on her website www.thesierrasimone.com.

Monica Murphy

Monica Murphy is the New York Times and USA Today bestselling author of the One Week Girlfriend series, the Billionaire Bachelors and The Rules series. Her books have been translated in almost a dozen languages and has sold over one million copies worldwide. She is both a traditionally published author and an independently published author. She writes new adult, young adult and contemporary romance. She is also USA Today bestselling romance author Karen Erickson.

She is a wife and a mother of three who lives with her family in central California on fourteen acres in the middle of nowhere, along with their one dog and too many cats. A self-confessed workaholic, when she’s not writing, she’s reading or hanging out with her husband and kids. She’s a firm believer in happy endings, though she will admit to putting her characters through many angst-filled moments before they finally get that hard won HEA.

Learn more on her website monicamurphyauthor.com.

Alana Quintana Albertson

Alana Quintana Albertson is a Latina bestselling romance author (her book Badass hit #3 in entire Amazon paid store, she has had multiple novels in the top 100 paid store, and her Se7en Deadly SEALs romantic thriller serial has over one million views on the Radish fiction app). She has written thirty books and recently signed a three-book six-figure deal with Berkley Publishing for the upcoming Latinx romantic comedy series, Spicy Rich Tacos. The first book in the series, Ramón and Julieta, was recently optioned for television. Alana holds a Masters of Education from Harvard University and a Bachelor of Arts in English from Stanford University. She’s a paid social media influencer and the former President of Romance Writers of America’s Contemporary Romance, Young Adult, and Chick Lit chapters. She’s the founder of the non-profit dog rescue, Pugs N Roses.™ She lives in San Diego, California, with her husband, two young sons, and too many pets.

K.A. Linde

K.A. Linde is the USA Today bestselling author of the Avoiding Series, Wrights, and more than thirty other novels. She has a Masters degree in political science from the University of Georgia, was the head campaign worker for the 2012 presidential campaign at the University of North Carolina at Chapel Hill, and served as the head coach of the Duke University dance team. She loves reading fantasy novels, binge-watching Supernatural, traveling, and dancing in her spare time. She currently lives in Lubbock, Texas, with her husband and two super-adorable puppies.

Find out more at www.kalinde.com.

Lyra Parish

Lyra Parish loves to write, glamp, and is the self-proclaimed fall queen. Sweet love stories (along with dirty ones) make her gush. She’s a firm believer that a person can never have too many cups of coffee, cats, or happily ever afters. She also publishes under the USA TODAY Bestselling pen name Kennedy Fox with her partner in crime Brooke Cumberland. Lyra lives in Texas with her astronomy-loving, pilot hubby and black cat named Nibbler.

Find out more on lyraparish.com and kennedyfoxbooks.com.